Super Bowl Ads: The Skyrocketing Costs and Creative Content
The Super Bowl is an event that centers around American Football players and fans alike, as well as one of the most watched television events every year. However, for others that watch the Super Bowl, such as advertisers and marketers, the game itself isn’t the main cause of attraction. Rather, it is the commercials and advertisements that play during the game’s commercial breaks that draw the most attention. In recent years the cost of Super Bowl advertisements has skyrocketed, with product placement and ads airing during the game tarnishing brands or displaying creative content to garner consumer attention, and creating content that successfully reaches a large consumer population.
The Soaring Costs of Super Bowl Ads
Since the first Super Bowl in 1967, the costs associated with advertising spots during the Super Bowl have increased substantially. In 2016, the average price for a 30 second ad was close to $5 million, a realistic milestone in the US. With its high viewership rate, the Super Bowl is expected to have the highest cost for advertising space compared to any other broadcast television for the foreseeable future. This is due to the ever-increasing demand for purchase of ads and product placements during the game.
Creative Content for Successful Ads
It takes more than just a high-budget to create an ad that will capture viewers’ attention during the big game. Companies need to think outside the box when it comes to making their messages stand out, and develop creative concepts for their adverts that are unique and memorable. Some companies use well-known celebrities to draw in viewers, while others opt for simplicity and minimalistic approaches. What’s clear, though, is that whatever they choose to present to their viewers, it should be creative, well-thought out, and worthwhile of the significant investment.
FAQ
Q: How much does it cost to advertise on the Super Bowl?
A: The average price for a 30 second ad for the Super Bowl is close to $5 million.
Q: What makes a Super Bowl ad successful?
A: For a Super Bowl ad to be successful, it must be creative, well thought-out, and worthwhile of its significant investment. Companies should also strive to make their messages stand out by thinking outside the box when it comes to content creation.
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