Using Pinterest to Boost Your Etsy Writing Business
Are you an Etsy seller looking for new sales points and creative ways to market your products and services? Give Pinterest a try! This visual platform is full of potential for creative entrepreneurs — and with the right approach, you can develop an attractive presence on Pinterest that effectively promotes your Etsy store.
Why Would You Want to Use Pinterest For Your Etsy Business?
Pinterest is third in line after Google and Facebook for driving web traffic, according to a recent report. But if you're only using Google and Facebook, you're missing out on something special. With Pinterest, you've got a big, visually-driven social network that helps you showcase your products and services in fun and unique ways.
Unlike other popular social networks, Pinterest is geared toward the creative business professional. Here, your pins don't just draw traffic to your page — they add value. That means creating an attractive and memorable visual presence that encourages viewers to take action and buy your products and services. You can feature great product shots, helpful DIYs, or other inspirational ideas.
How to Get Started on Pinterest For Your Etsy Business
Here are five steps to get started on Pinterest for your Etsy business:
- Create a Pinterest account. Make sure to fill out your profile information in detail, and use the same name for your Etsy shop. Don’t forget to link your account to your other social profiles.
- Research which boards have the most relevance to your business. Pay attention to competitors and followers.
- Create boards to showcase your products and services. Everything related to your Etsy shop -- from product images to DIYs -- can live on these boards.
- Start pinning content regularly. Post just photos of your products, or a mix of product images, helpful tips, and tutorials to give viewers a better sense of you and your business.
- Keep track of how your pins are performing. Use analytics to measure the success of your pins and adjust your strategy if necessary.
Using Pinterest to promote your business isn't difficult. With the right approach, you can leverage this powerful platform to increase your Etsy sales and increase your brand's visibility.
FAQs
What are the benefits of using Pinterest for my Etsy business?
Pinterest can help you boost your presence on the web and bring more potential buyers to your Etsy shop. Other benefits include an increase in website traffic, higher engagement, and more visibility for your products and services.
How often should I post pins?
In the beginning you should focus on creating quality pins, but after you’ve established your presence you should aim to post five to 10 pins per week. Try posting at different times of the day to reach a broader audience.
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